Privacy Policy

1. Who processes your data?

The company Bella Bestia – Société par Actions Simplifiées – whose registered office is ZI La Camave 1, Chemin du Pastel, 31290 VILLEFRANCHE DE LAURAGAIS, registered with the Trade and Companies Register (RCS) of TOULOUSE under number 517 543 179 offers a range of information, advice, user community management, ordering and delivery services for pet food in France and Belgium, accessible at https://www.bfpetfood.shop (all referred to as the “Services” below).

When using the Services, Bella Bestia processes personal data relating to visitors, customers, and prospects of the Services (hereinafter referred to as "Personal Data"). As such, Bella Bestia is responsible for the processing of your personal data in connection with the Services.

This privacy policy (hereinafter referred to as the "Policy") aims to inform you, visitors, customers and prospects of the Services, about the use made by Bella Bestia of your Personal Data, in compliance with Law No. 78-17 of 6 January 1978 relating to information technology, files and freedoms as amended (or also the "Data Protection Act"), the General Data Protection Regulation 2016/679 (hereinafter referred to as the "GDPR"), as well as Directive 2002/58 "e-Privacy", as amended by Directive 2009/136 ("e-Privacy") (all together representing the "Applicable Regulations").

2. For what purposes do we collect and process your data?

Bella Bestia collects and processes your data for the purposes detailed below:

2.1 Based on contractual necessity, your personal data will be used for order management, customer relations, and to allow us to optimize the user experience or respond to customer requests and complaints, including for the following processing activities:

Creating an account;
Managing the sending of newsletters and commercial solicitations electronically;
Order management for the Services, their tracking and invoicing;
The collection of your comments and opinions;
Managing communications and monitoring our exchanges, particularly in the context of potential disputes (notably via customer service accessible, for example, by telephone and email. These exchanges may be recorded for the purpose of improving services);
Managing your requests related to the exercise of rights, including access, rectification, and objection, which you have under the regulations on personal data.

2.2 Based on Bella Bestia's compliance with its legal and regulatory obligations, your data may be used in particular for the following purposes:

Managing the risk of fraudulent use of your data or the services you access through Bella Bestia. Depending on the results of the checks carried out, Bella Bestia may take any measures it deems necessary to secure your data and our information systems used for the purposes of using Bella Bestia, as well as to defend its interests. If necessary, these measures may lead to the suspension of your access to Bella Bestia and your online account.
Managing product recalls initiated by suppliers or sending various related information or documents;
The preparation of analyses or statistics to respond to surveys or requests carried out by public interest bodies, or administrations, or administrative or judicial authorities (example in the event of a food risk);
The management of any disputes, particularly those related to the recovery of sums you may owe us, and the management of payment incidents;
Compliance with our applicable legal or regulatory obligations (e.g., responding to requests from the tax authorities).

2.3 Your data may also be used, based on Bella Bestia's legitimate interest in promoting and improving its services, to carry out marketing activities or studies aimed at improving customer knowledge and the services that Bella Bestia can offer to all its customers and prospects. Your data may therefore be used in compliance with your rights guaranteed by the Applicable Regulations:

To send you promotional messages or display personalized or non-personalized advertisements, by mail or electronically including mobile notifications, based on your interests or preferences;
To analyze your use of the services (including your online browsing and your reactions to emails), so that we can get to know you better, appreciate the interest of the Services offered as well as the messages we send you and offer you offers, content and services adapted to your profile.

For the processing of Personal Data which is based on your consent, this consent can be withdrawn at any time, without retroactive effect.

2.4 Your data may be used for technical operations related to the processing of your Personal Data, for the purposes stated above. This includes, subject to your rights as defined by the Applicable Regulations:

The technical operations related to address correction;
The assignment of a digital identifier linked to your personal data, so that we can interact with you via different digital communication channels (websites and mobile applications, social networks) including to send you targeted advertisements;
Technical, organizational or cybersecurity operations related to the detection of anomalies and the securing of your personal data as well as our information systems from which your data is processed.

3. What data do we collect?

The data processed by Bella Bestia comes from:

From your registration: data appearing on the subscription form such as your surname, first name, date of birth, contact details and title;
Regarding your use of the Services: data allowing us to identify and authenticate you (connection logs, IP address), data relating to purchases, places and times of ordering and purchase, your browsing history on the site, dates and times of site visits, location data;
Websites and mobile applications published by third-party entities: information relating to browsing or advertisements addressed to you;

When we ask our partners to promote our Services, they can only share your Personal Data with us if you have given your consent.

4. Who will be likely to have access to your data?

To achieve the purposes described above and within the limits necessary for the pursuit of these purposes, your personal data may be transmitted to all or some of the following recipients:

Authorized personnel within Bella Bestia;
Payment providers;
Providers and subcontractors of Bella Bestia;
Administrative or judicial authorities as appropriate within the framework of our legal obligations or to allow us to ensure the defense of our rights and interests.
Google Analytics. This service transmits certain data to us regarding visitors to our website. This data is stored by Google for 26 months. Google has published its privacy policy here ( https://www.google.com/about/company/user-consent-policy/ ).

5. How long do we keep your data?

The data collected about you will be kept for the period necessary to fulfill the above purposes, plus the period of the legal limitation period.

Therefore, your account (registration) data will be kept for the duration of your membership. It may then be kept for 3 years following your last contact, particularly to allow us to send you marketing communications.

Your personal data may be retained for longer periods due to specific legal obligations or applicable statutory limitation periods. For example, data may be retained for:

6 years for tax documents;
10 years for accounting documents;
Throughout the duration of the litigation and until all avenues of appeal have been exhausted.

6. How is your data secured?

In accordance with the Applicable Regulations, Bella Bestia takes into account the nature of Personal Data and the risks presented by the processing in order to implement the appropriate technical, physical and organizational measures to preserve the security and confidentiality of Personal Data and to prevent it from being distorted, damaged or accessed by unauthorized third parties.

Bella Bestia selects subcontractors or service providers who offer guarantees in terms of quality, security, reliability, and resources to ensure the implementation of technical and organizational measures, including those related to data processing security. These subcontractors and service providers commit to maintaining levels of confidentiality at least equivalent to those of Bella Bestia.

To ensure these measures effectively prevent unauthorized access to your personal information, we encourage you to familiarize yourself with the security features available through your browser. We recommend using a secure browser to submit your personal information to websites.

Most browsers can warn you if you switch from secure to insecure communications, if you receive invalid site credentials for the site you are communicating with, or if you send information over an insecure connection. Bella Bestia recommends enabling these browser features to ensure your communications are secure. You can also check the URL of the site you are visiting (secure URLs begin with https:// rather than just https://), as well as your browser's security symbol (a red or green padlock in Google Chrome, for example) to know when you are communicating with a secure server. You can also view the security certificate details of the site you are connecting to. Bella Bestia encourages you to use this feature to verify the validity of any site you connect to using secure communications.

7. What are your rights?

In accordance with data protection regulations, you have the right to access, rectify, and erase your Personal Data at any time and free of charge, subject to the rights and freedoms of third parties and the obligations of Bella Bestia. It is hereby specified that, under the right of access, Bella Bestia may request payment of reasonable fees based on administrative costs for any additional copies of the data beyond the one initially provided to you. You also have the right to define instructions regarding the fate of your data after your death.

In certain cases, you also have the right to restrict processing and the right to data portability for the personal data you have provided. Furthermore, you may object, on grounds relating to your particular situation, to the processing of your personal data when the processing is based on the legitimate interests of the data controller, including profiling. If you exercise this right to object, Bella Bestia will cease processing unless there are compelling legitimate grounds for the processing which override the interests, rights, and freedoms of the data subject, or for the establishment, exercise, or defense of legal claims. You may also object at any time to any processing related to direct marketing (including profiling related to such marketing), or withdraw your consent when it constitutes the legal basis for the processing (the withdrawal of your consent will not affect the lawfulness of the processing carried out before the withdrawal of consent).

To exercise your rights, a data protection officer has been appointed and is available to answer any questions and to assist you with requests to export or delete your personal data at the following email address: contact@biofoodshop.net .

To request an export of your personal data, please fill out the attached form: (insert link to data export document)
To request the deletion of your personal data, please fill out the attached form: (insert link to data deletion document)

All marketing communications (email campaigns, etc.) from the website www.bfpetfood.shop are intended for individuals who have given their consent. They can unsubscribe at any time by clicking on the link at the bottom of the newsletter or by contacting contact@biofoodshop.net

In the event that we are unable to respond to your requests in a way that satisfies you, you can also lodge a complaint with a supervisory authority (in France, the CNIL: 3 Place de Fontenoy – TSA 80715 – 75334 PARIS CEDEX 07. Tel: 01 53 73 22 22).

8. Cookies

To enable users of the site to benefit from the Services offered by Bella Bestia, our site uses Cookies.

If you leave a comment on our site, you will be offered the option to save your name, email address, and website in cookies. This is solely for your convenience so you don't have to re-enter this information if you leave another comment later. These cookies expire after one year.

If you visit the login page, a temporary cookie will be created to determine if your browser accepts cookies. This cookie contains no personal data and will be automatically deleted when you close your browser.

When you log in, we will set several cookies to save your login information and screen preferences. Login cookies last for two days, and screen option cookies last for one year. If you select "Remember me," your login cookie will be stored for two weeks. If you log out of your account, the login cookie will be removed.

When you edit or publish a post, an additional cookie will be saved in your browser. This cookie contains no personal data. It simply indicates the ID of the post you just edited. It expires after one day.

9. Changes to the Privacy Policy

Bella Bestia may modify this Policy at any time, and therefore encourages you to review it regularly on the Services you access or use. In the event of a substantial change to the Policy concerning your rights, Bella Bestia will inform you as soon as possible.